• Monitor social trends, parenting culture, and audience behavior to uncover timely insights that shape our content direction.

• Translate those insights into content ideas that feel culturally relevant, emotionally resonant, and unmistakably “Grownsy”.

• Develop engaging, platform-native content across social channels — from short-form videos to scroll-stopping copy — tailored to how modern parents engage.

• Craft messaging that builds connection with parents — whether it’s making them laugh, feel seen, or think, “That’s exactly me”.

• Collaborate with designers, editors, and marketers to bring content to life across various formats.

• Shape and adapt content across a range of brand touchpoints — ensuring everything from campaigns to earned media reflects a consistent and compelling Grownsy voice.

• Leverage social platform insights to inform broader content thinking — from campaign storytelling to brand messaging.

Who You Are

• We hope you have at least 3 years in social content development and you know how to shape stories that people want to read, watch, and share.

• You've worked with brands that get culture — maybe in parenting, lifestyle, or DTC — and understand how to strike that sweet spot between emotional and effective.

• Writing comes naturally to you. Funny, warm, sharp, human — whatever the tone, you can find the words that feel right.

• You're tuned into the rhythm of social media: not just trends, but the tone, the timing, and the tiny details that make something scroll-stopping.

• Bringing new ideas to the table isn't something you're told to do — it's just how your brain works.

• “This is so me” — you aim to make people feel seen, understood, and maybe even smile a little.

• Collaboration is your default. Whether it’s with a designer, a strategist, or a video editor, you know how to build something great together.

• And while you're independent and proactive, you're also someone who listens, learns, iterates - and wants to make every idea stronger than the last.

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