OVERVIEW:
The Associate Director of Marketing, Brand will report to the Director of Marketing, Brand and will work with National and local teams across the Year Up network to lead the execution of our new brand strategy and refresh the Year Up brand through planning, content creation, execution and rollout, and maintenance projects. Working cross-functionally and with external contractors, the Associate Director of Marketing, Brand will help lead brand alignment across the organization, provide strong project management, and deliver high-quality, on-brand, and timely work.

To be successful in this role, you’ll characterize yourself as a self-starter with strong relationship-building and problem-solving skills. You’ll be comfortable working in a fast-paced environment and managing projects involving multiple stakeholders. You have a powerful understanding of messaging, a sharp eye for editing and compelling design, keen writing and communication skills, and a thoughtful understanding of our key audiences. You pride yourself on your strategic thinking and project management skills, leveraging your ability to collaborate with multiple stakeholder groups and to manage up, down, and across to move projects forward and get things done. Strong candidates will also bring a passion for meaningful work and social justice and will be excited and prepared to engage with Year Up’s mission and constituents.

The Associate Director of Marketing, Brand will also have the opportunity to interact with students as a mentor, group facilitator, and advocate, participating in building a positive educational environment.

We are open to candidates living in any of the states in which Year Up operates https://www.yearup.org/locations.

KEY RESPONSIBILITIES:
Brand Strategy and Planning

Participate in and inform the evolution of our brand design and architecture in partnership with internal leadership and agency team
Help lead the work of evaluating the brand, how to position the organization externally and evolving our “One Year Up” messaging to fulfill our long-term strategic plan
Develop and lead the Brand Refresh rollout across the organization
Manage across and partner with multiple internal stakeholders to maintain alignment with brand plans, primarily: Grads of Life, YUPRO, DEIB, HR, Research and Evaluation, Executive Operations/Internal Communications
Other duties as assigned

Brand Content Creation

Project manage the development of high-quality, on-brand content that furthers the Year Up brand across a variety of channels and mediums, including email, social media, print, digital, photo, and video
Create, deploy and establish adherence to a robust content creation strategy and workflow to enable consistent thought leadership content development
Lead the creation of cross-channel brand storytelling and campaigns to improve brand loyalty and brand sentiment and broaden general brand awareness
Curation of statistics, student stories, photo/video assets, quotes, and other key brand information needed for collateral creation across the marketing team
Identify and advocate for new opportunities that support our brand marketing strategy
SEO enablement - setting guidelines and refining content in coordination with agency and website teams

Brand Content Management

Establish and lead the creation and maintenance of brand guidelines (e.g. editorial, style, social, design, photography)
Conduct brand reviews of assets and provide specific and actionable guidance for internal and external stakeholders
Manage the creation and execution of processes and resources that ensure brand strength, alignment, and efficiencies across the organization, including collateral/assets and key guides/resources
Building out reporting cadence and goals and executing measurement and reports on a consistent basis
Website maintenance and updates of branding and sub-sections on YearUp.org and for GeraldChertavian.com
Monitor and manage CEO’s digital presence through content and social media
Own and house the messaging for key statistics
Manage corresponding budget line items

National Team/Learning Community Member

Join and sometimes facilitate weekly group sessions with students
Serve as a mentor/coach for a small group of current students
Participate in staff meetings and trainings

QUALIFICATIONS:
5-10 years’ marketing/communications experience, preferably with a focus on brand management and content creation. Agency experience a plus. Strong candidates will have these key attributes:
Commitment to mentorship and t0 supporting the growth of others a must; experience managing people directly preferred
Demonstrated written and verbal communication and storytelling skills; copywriting experience a plus
Attention to detail, especially in copyediting
Ability to shift communication style to target a variety of stakeholders
Ability to seek out and absorb lots of information, and identify simple and powerful key messages
Demonstrated ability to manage projects involving multiple departments and stakeholders
Ability to manage many competing priorities and communicate effectively when priorities shift
Experience managing freelancers/leading graphic design and editorial work (blogs, videos, infographics, etc.)
Experience managing social media for a business preferred; proficiency with Facebook, Twitter, LinkedIn, YouTube, Instagram, Snapchat, and TikTok a plus
SEO experience a plus
Proficiency in Adobe Creative Suite, Google Analytics, Drupal, Wordpress, Widen/other DAM, Marketo, and Salesforce a plus
A passion for working with young adults, an unshakable belief in their potential, and a strong commitment to Year Up’s mission, including an understanding of the Opportunity Divide and its drivers, and a commitment to diversity, equity, inclusion and belonging

Salary Range: $83,125 - $100,00

COMPENSATION & BENEFITS:
Year Up has established salary ranges for each of our sites, which allows us to pay employees competitively, equitably and consistently in different geographic markets. For roles in which the location is listed as flexible, the range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Salary offers take into account a candidate’s skills, experience, and location. Your recruiter can share more about the specific salary range for your location during the hiring process.

Benefits: Comprehensive healthcare options and dental coverage; 401(k) match for eligible participants.

Vacation: Earn three weeks paid vacation in first year of employment; four weeks after initial year.

Professional Development: Funds available to support staff in achieving career objectives ($2,500 per year)

** This is an exempt role (paid on a salaried basis). **

ORGANIZATION DESCRIPTION:
Year Up is a national 501(c)3 workforce development organization committed to ensuring equitable access to economic opportunity, education, and justice for all young adults—no matter their background, income, or zip code. Employers face a growing need for talent while millions of talented young adults lack access to meaningful careers. These inequities only further perpetuate the opportunity gap that exists in our country—a gap that Year Up is determined and positioned to close through three interconnected strategies: providing targeted skills training and connections to livable-wage employment for students and alumni; empowering others to serve and support young adults, and changing systems that perpetuate the opportunity gap. Year Up’s intensive training program utilizes a high expectations, high support model where students learn in-demand technical and professional skills and apply them during a corporate internship. Year Up has directly served more than 40,000 young adults since its founding in 2000. Year Up's nationwide presence includes Arizona, Austin, Bay Area, Charlotte, Chicago, Dallas/Fort Worth, Greater Atlanta, Greater Boston, Greater Philadelphia, Jacksonville, Los Angeles, the National Capital Region, New York City/Jersey City, Pittsburgh, Puget Sound, Rhode Island, South Florida, Tampa Bay, and Wilmington.

Voted one of the Best Nonprofits to Work For in the country by The NonProfit Times, Year Up is a rewarding and impactful place to work. Our staff is passionate, supportive, mission-driven, and committed to positive change and continuous learning. We set high standards for both ourselves and our students and live by a set of core values that reflect an unshakable belief in the talent and potential of our young people. The work we do is life-changing, and we know that our team is the greatest asset in achieving our mission.

COMMITMENT TO DIVERSITY:
Year Up actively engages individuals from all backgrounds. We are committed to embracing diversity within our organization because we firmly believe that diverse employee teams help us to achieve our best organizational outcomes and provide the most effective support to our young adults as we work to close the Opportunity Divide. We are deeply dedicated to creating and maintaining an inclusive and supportive work environment. Learn more about our commitment to diversity: http://www.yearup.org/about-us/careers/commitment-to-diversity/

As an equal opportunity employer, Year Up is committed to providing employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics, or any other basis prohibited by applicable law.

TO APPLY:
Please submit a thoughtful cover letter and resume through our website.

Note that applications without a cover letter will not be considered. We respectfully request no phone calls.

COVID-19 UPDATE:
To ensure the safety of our young adults, staff, and families as we return to in-person work, Year Up requires that all staff be fully vaccinated against COVID-19, unless someone qualifies for an exception. Subject to reasonable accommodations for individuals with medical conditions or sincerely held religious beliefs that prevent them from being vaccinated. Face masks and physical distancing are also required in Year Up spaces.

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