The Marketing Copywriter is responsible for creating the highest quality engaging and persuasive written content for a variety of marketing channels. As a Marketing Copywriter, you will play a crucial role in driving brand awareness and enhancing our connection with patients, healthcare professionals, shareholders, and key opinion leaders. The ideal candidate will have a strong background in marketing and a passion for creating compelling copy that captivates audiences.

Location: East Hanover, USA

Major accountabilities:

• Content Creation: Develop high-quality, persuasive, and engaging written content for various marketing initiatives, including website copy, social media posts, email campaigns, advertising materials, and more.

• Brand Voice: Understand and maintain consistency in brand voice, tone and messaging across all marketing channels to enhance brand identity and stakeholder trust.

• Research: Utilize market research to understand target audiences, market trends and competitors to develop copy that engages those audiences.

• Collaboration: Work closely with cross-functional teams, including other content creators to ensure alignment of copy with overall Corporate Affairs objectives.

• SEO Optimization: Utilize best practices for search engine optimization (SEO) to optimize copy for keywords, meta descriptions, headlines, and tags, effectively improving organic search rankings.

• Conversion Optimization: Write compelling calls to action (CTAs) and create copy that drives engagement and desired behavior.

• Performance Analysis: Track and analyze the performance of different marketing campaigns and adjust copy as required to improve results and drive continuous improvement.

 

Role Requirements:

• Bachelor's degree in marketing, communications, journalism, or a related field is preferred.
• Proven work experience as a Marketing Copywriter or similar role within a marketing team.
• Exceptional written communication skills with an ability to express complex concepts in a clear, concise and compelling manner.
• Proficiency in marketing principles and best practices in digital marketing, including SEO, social media, email marketing, and content marketing.
• Strong attention to detail and ability to proofread and edit copy effectively.
• Creative thinking and ability to generate original, engaging and innovative ideas.
• Ability to work effectively in a fast-paced environment, managing multiple projects and deadlines simultaneously.

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