National Positions, a rapidly growing internet marketing agency based in Los Angeles, is looking to add an Amazon Pay Per Click Specialist to our team. The ideal candidate has agency experience managing Amazon PPC campaigns and is interested in working in a dynamic and fast paced environment. This is a full-time remote position open to U.S. based candidates.
Responsibilities:
- Create, launch, and manage Amazon PPC campaigns for Seller Central, Vendor Central, and Amazon DSP
- Manage sponsored ads, develop ad strategy, keyword bid optimization, optimize ad spend to meet client objectives.
- Perform in-depth keyword research to identify high-converting and relevant search terms.
- Continuously optimize keyword lists, ad copy, and product listings to improve campaign performance.
- Monitor and adjust keyword bids to achieve optimal ad placement, return on ad spend (ROAS), sales, and total advertising cost of sale (TACOS).
- Implement bid strategies and budget allocation based on client goals.
- Analyze data and make data driven decisions to meet KPI’s, improve ROAS and grow sales.
- Work with account managers and provide summaries for the current advertising status, strategies in place and timeline for goals.
- Create reporting and present it to clients in a way that is easy to understand.
- Create advertising audits that provide a clear explanation of advertising strategy, data and how it can be improved. Access potential sales lift via advertising and calculate budgets required.
Skills:
- Demonstrated experience managing and optimizing PPC campaigns for Amazon
- Knowledge of Amazon sponsored ad & display advertising with experience working in the Ad Console
- Understanding of ad targeting options, and bidding strategies
- At least one year of Seller Central experience is required
- Experience with Vendor Central and Amazon DSP
- Knowledgeable on the latest Amazon industry news and trends
- Experience with third party software such as Perpetua and Quartile is a plus
- Possess strong interpersonal, presentation and communication skills
- Detail-oriented, have good project management and organizational skills with the ability to work on tight deadlines
- Proficient in Microsoft Excel
- Agency experience is preferred
Note: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Job Type: Full-time
Pay: $60,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
Supplemental pay types:
Work Location: Remote
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