As our Amazon Growth & PPC Manager at Freebird, you'll be pivotal in amplifying our presence on Amazon. Transitioning from the broad scope of an agency to a singular, laser-focused role, your main battlefield will be Amazon PPC. Dive deep into the nuances of campaign styles, brief or build compelling ad creatives with our creative team, fine-tune ad copy, and champion video strategies. Your analytical acumen will be key in consistently refining campaigns for the best ROI. But it's not all about PPC; you'll also drive product listing improvements, A/B testing innovations, and spearhead our venture into new international markets. This position is carved out for a proactive strategist, deeply versed in Amazon's advertising ecosystem, eager to take Freebird's Amazon game to unparalleled heights.
Responsibilities
- Campaign Management: Oversee the development, execution, and performance of all Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Advanced Analytics: Dive deep into campaign analytics to identify trends, opportunities, and areas of improvement. Leverage data-driven insights to refine bid strategies, keyword selection, and targeting.
- Product Listing Optimization: Refine and enhance product listings, including photos, copywriting, keywords, titles, bullet points, A+ EBC, and other vital backend details.
- A/B Testing: Implement and analyze A/B tests to drive sales conversions and optimize user experience.
- International Amazon Expansion: Lead our brand's introduction into new Amazon international markets, ensuring seamless integration and growth.
- FBA Inventory Forecasting & Management: Ensure optimal inventory levels, minimizing stockouts, and overstock situations.
- Performance Reporting & Goal Pacing: Regularly report on campaign performances, ensuring we're on track to meet, if not exceed, our goals.
- Maintain BuyBox: Keep a vigilant eye to consistently maintain our BuyBox status and proactively report and act against infringing 3rd party sellers.
- New Product Launch Strategy: Plan and spearhead the launching strategy for all new products or product expansions on Amazon.
- Ranking Strategies: Implement and refine techniques to boost organic product rankings, focusing on improving Best Sellers Rank (BSR). Monitor and adjust strategies based on keyword ranking, search volume, and conversion rates to drive sustainable organic sales growth and maintain a competitive edge on Amazon.
Requirements
- Proven Experience: Minimum of 5 years of deep Amazon growth experience, preferably from a performance-driven Amazon agency or in-house at a DTC brand.
- Track Record with DTC Brands: Demonstrated success with growing DTC brands, particularly those with a low SKU catalog emphasizing 1-2 core hero products.
- Revenue Expertise: Proven capability in managing and scaling brands with 8+ figures in annual revenue.
- Ad Spend Management: Experience in handling substantial monthly ad spends, ideally exceeding $100,000.
- Analytical Proficiency: Ability to analyze vast amounts of data, discern patterns, and devise strategies based on those patterns.
- In-depth PPC Knowledge: Extensive understanding of Amazon PPC intricacies, including campaign types, ad creatives, ad copy, video strategies, and constant optimization.
- Product Listing Mastery: Proficiency in product listing optimization, including images, title, bullet points, backend details, A+ EBC, and other vital aspects.
- A/B Testing Expertise: Demonstrated experience with A/B testing strategies to optimize listings and ads for maximum conversions.
- Organic Growth: Expertise in driving organic sales growth and improving Best Sellers Rank (BSR) on Amazon.
- Strategic Vision: Strong grasp of the overall growth strategy to ensure the brand's sustainable and consistent growth on Amazon.
- Collaborative Mindset: Ability to work seamlessly with cross-functional teams, including product, marketing, and customer service.
- Continuous Learning: Updated knowledge of Amazon's ever-evolving platform, advertising tools, and market dynamics.
Benefits
- Competitive Salary & Uncapped Performance Bonuses
- Health, Dental, and Vision Insurance Coverage
- Unlimited PTO
- An opportunity to architect the future of an industry disruptor.
- A dynamic work culture that thrives on innovation and agility.
- Continuous learning and growth prospects.
About Freebird
At Freebird, we're not just about selling top-tier shaving products. We're about making an impact. We're a team of innovators, thinkers, and relentless doers. We believe in speed, creativity, and pushing boundaries, but we also believe in understanding, compassion, and trust. These are the values that drive us:
- Move the Needle: For us, results matter. We're all about tangible impact. If there's a metric, we're pushing it in the right direction. It's not about being busy; it's about being effective.
- Go Fast: We value velocity. In the dynamic world of DTC, speed is everything. We believe in acting fast, learning on the go, and fixing any hiccups as we zoom forward.
- Relentless Execution: When we commit, we see it through. Challenges? They're just puzzles waiting to be solved. We always find a way to deliver, no matter the odds.
- Be Creative: We challenge the status quo. Fresh perspectives, innovative solutions, and out-of-the-box thinking are our bread and butter.
- Lead With Empathy: At the heart of our company is our people. We lead with understanding, valuing every emotion, every perspective. Trust is our currency, and we earn it through open dialogue and decisions that prioritize our team's well-being.
Freebird is an equal opportunity employer. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Freebird will not tolerate discrimination or harassment based on any of these characteristics. We encourage applicants of all ages and backgrounds to apply.
