As a Front-End Developer (specializing in Conversion Rate Optimization), you will be responsible for collaborating with marketing and design teams to implement front end solutions aimed at improving user experience and driving conversions on our e-commerce platform. You will utilize your expertise in HTML, CSS, JavaScript, and web performance optimization to create responsive, high-converting web experiences that meet business objectives and exceed user expectations.
Responsibilities
- Develop, test, and implement high-quality HTML/CSS/JavaScript code that enhances page speed, responsiveness, and accessibility across all devices and platforms.
- Advocate for best practices in front-end development, accessibility standards, and performance optimization techniques
- Work with UX/UI designers to bring creative concepts to life, maintaining a seamless balance between aesthetic appeal and functional efficiency
- Stay abreast of the latest front-end development trends and technologies to continually enhance our web presence
- Conduct thorough testing and debugging, ensuring cross-browser compatibility and mobile responsiveness
- Ensure all web pages adhere to Google AdWords/Facebook advertising policies, with a focus on creating user-centric, compliant, and engaging content.
- Collaborate with marketing and design teams to understand business goals, user behavior, and conversion funnel data to inform front end development initiatives.
- Implement responsive, user-friendly front-end solutions and landing page optimizations to improve conversion rates, reduce bounce rates, and increase user engagement.
- Conduct A/B testing, multivariate testing, and user experience (UX) analysis to identify opportunities for optimization and iterate on front end designs to improve conversion performance.
- Work closely with back end developers and IT teams to integrate front end solutions with backend systems, ensuring seamless functionality and performance across all digital touchpoints.
- Stay current on industry trends, best practices, and emerging technologies related to front end development and conversion rate optimization, and apply this knowledge to drive continuous improvement and innovation.
- Collaborate with cross-functional teams to prioritize and execute front end development projects, ensuring alignment with business objectives, timelines, and quality standards.
- An employee may perform duties outside of their normal responsibilities as needed
Education
- Bachelor's degree in Computer Science, Information Technology, or related field; equivalent work experience will also be considered.
Experience
- 5+ years of front-end development experience, including significant time spent in a Direct Response Company or related industry, where you've contributed to high-converting web projects and campaigns.
Knowledge, Skills and Abilities
- Proficiency in HTML, CSS, JavaScript, and front-end frameworks/libraries (e.g., React, Vue.js) with a strong understanding of web performance optimization techniques.
- Expertise in HTML5, CSS3, JavaScript, and JavaScript frameworks (e.g., React, Vue.js).
- Strong understanding of web performance optimization principles and tools (e.g., Google PageSpeed Insights).
- Experience with WordPress, including the use of page builders and plugins, for efficient marketing page creation and management.
- Skilled in Adobe Creative Cloud (Photoshop, Illustrator, Acrobat, and InDesign) for graphic asset creation, image manipulation, and preparing marketing materials.
- Strong experience in optimizing CSS and HTML code, utilizing compilers (like Sass or LESS) and linters (such as ESLint or Stylelint) to ensure code quality and efficiency.
- Knowledge of SEO best practices and how they relate to front end development and website optimization.
- Strong communication skills with the ability to collaborate effectively with cross-functional teams, including marketing, design, and IT.
- Passion for creating exceptional user experiences and driving business results through front end development and conversion rate optimization.
- Ability to work in a fast-paced, deadline-driven environment while managing multiple projects simultaneously.
- Familiarity with working in an Agile environment, including experience with sprint planning, daily stand-ups, and retrospectives, demonstrating an ability to adapt quickly and collaborate effectively with cross-functional teams.
- Ability to read, write, speak and understand the English language in a business environment.
Physical Requirements
- Keyboarding/Writing/Clicking/Working with fingers – >75% of the time
- Sitting – >75% of the time
- Standing/Walking – minimal
- Pushing/Pulling – Not Applicable
- Lifting/Carrying – Not Applicable
- Vision – Near/Far – Good near vision required for working on the computer
- Hearing – Position requires ability to hear oral information
- Talking – Position requires oral communication
Job Type: Full-time
Pay: From $140,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Experience level:
Schedule:
Application Question(s):
- Have you worked in a Direct Response Company or related industry focusing on high-converting web projects and campaigns?
- Are you proficient in HTML5, CSS3, and JavaScript?
- Can you demonstrate experience with web performance optimization tools and principles, such as Google PageSpeed Insights?
- Do you have experience conducting A/B testing and implementing CRO best practices?
Experience:
- front-end development: 5 years (Required)
- Vue.js: 5 years (Required)
Work Location: Remote
