This is a remote role, salary range 55k to 70k based on experience.

Role Purpose

Digital Marketer with a key focus on content marketing, this role is responsible for the strategic execution of content marketing services, with a heavy emphasis on search engine optimization (SEO), website content management, reputation management, and restaurant and bar marketing.

Key Accountabilities

• Executes Content Marketing Services as part of Field Marketing, including Enhanced Websites (content management), Search Engine Optimization (SEO), Reputation Management, and Restaurant & Bar Marketing.
• Supports development of additional content marketing programs, including social media, PR, email marketing, and offer management through omni-channel support.
• Works collaboratively with internal and external teams, including Field Marketing Advisory Services managers, copywriters, developers, designers and agency partners.
• Performs keyword research to identify high-value search phrases driving qualified traffic
• Manages website content through Adobe Experience Manager (AEM), as well as through IHG's content management
• Optimizes on-page elements such as title tags and meta descriptions, and executes updates across hotel listing platforms
• Clear understanding of SEO strategy and localization, reviewing content developed by external partners and confirming multiple brands’ tones of voice
• Consistently audit and optimize hotel content across multiple digital platforms
• Executes updates to content and photography on all hotel channels to optimize performance
• Maintains editorial calendar, meets deadlines, and provides follow ups as needed
• Understand website performance, and build reports to identify and share optimizations to improve results
• Maintain digital marketing best practices, trends, and tools
• Benchmark digital activities against those of our peers in the industry; improve content marketing strategy and tactics

Key Skills & Experiences

Education -

• Bachelor’s degree, preferably in Marketing, Advertising, Communications, Business or Commerce or related disciplines
• Additional studies and courses desirable i.e. SEO, Project Management, Revenue Management, Hospitality, Distribution, Marketing, etc.

Experience –

• 2 - 5 years relevant experience in digital marketing, including field marketing, channel management, SEO, etc.
• Travel and/or Hotel Industry experience preferred
• Strong analytical and business acumen

Technical Skills and Knowledge –

• Understanding of hotel industry, particularly in digital marketing
• Knowledge across a wide area of digital content marketing disciplines
• Excellent interpersonal, written communications, and data analysis skills, including the ability to write effective marketing copy, proofread, and follow style guidelines
• Experience in Adobe Experience Manager (AEM) or other content management system preferred
• Excellent organizational and project management skills; ability to effectively and competently handle multiple projects simultaneously and the flexibility to quickly adapt to changes in work objectives and available technologies
• General knowledge of SEO best practices desired
• Ability to perform multiple efforts in a fast paced, high growth environment

We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training.

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing, and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued. We seek talent from all backgrounds to join our teams and encourage our colleagues to bring their authentic and best selves to work.

Not Applicable for Colorado Applicants

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At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition.

Let’s Go Further Together.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today and let's #GoFurtherTogether.

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