Channel Marketing Manager

Why This Role Matters at Big Leap

As a Channel Marketing Manager at Big Leap, you’ll be responsible for developing marketing strategies and leading the execution of client campaigns in collaboration with our team of marketing specialists. You’ll work closely with Account Managers to build trusted client relationships, design and manage successful organic growth strategies, and ensure smooth project fulfillment.

Your success in this role will drive measurable organic visibility, support brand storytelling, and strengthen client retention by delivering consistent, high-performing campaigns.

How You Make an Impact

1. Collaborate with clients to align SEO, digital PR, and content strategies with their brand voice and messaging.
2. Integrate organic channel growth with paid media, email, and social teams to deliver cohesive, cross-channel campaigns.
3. Explore and strategize multi-channel growth opportunities across AI search, Reddit, YouTube, and emerging platforms.
4. Work with the Client Success team to coordinate client progress and communications through email, Zoom, and Slack.
5. Translate complex marketing insights into clear, actionable recommendations that inspire confidence and alignment.

Non-Negotiables

1. Execution and Accountability: Manage timelines, budgets, and expectations with precision.
2. Cross-Team Collaboration: Work seamlessly with client success, creative, and specialist teams.
3. Strategic Thinking: Define the “why” behind campaigns and connect work to measurable client goals.
4. Client-Centered Communication: Communicate clearly and effectively to build trust.
5. Growth-Oriented Leadership: Lead by example and elevate your team’s performance.

What Success Looks Like in This Role

1. You design and deliver multi-channel organic strategies that drive measurable growth.
2. You manage performance analytics and use insights to guide campaign improvements.
3. You create structure and accountability within the team to hit deadlines and achieve goals.
4. You build strong relationships with both clients and internal teams.
5. You model clarity, curiosity, and ownership for others to follow.

Your Career Path

This role provides a foundation for advancement into senior leadership or strategic positions, such as:

1. Director of Organic Growth
2. Senior Strategist (Organic Channels, Content, or Digital PR)
3. Client Success Executive

Work Style & Expectations

1. Organized and proactive: You create systems, follow through, and close loops.
2. Strong communicator: You make complex ideas simple and compelling.
3. Strategic and adaptable: You plan ahead but stay flexible as campaigns evolve.
4. Data- and story-driven: You use analytics to craft narratives that demonstrate impact.

What an A-Player Looks Like

An A-player in this role builds strong relationships, delivers strategic value, and elevates those around them. They:

1. Proactively solve problems and communicate expectations clearly.
2. Lead client conversations with confidence and insight.
3. Keep projects organized and inspire team collaboration.
4. Balance short-term results with long-term growth strategies.

Where You’ll Innovate

AI and Emerging Channels:

1. Use tools like ChatGPT and AI search to uncover trends and create efficiencies.
2. Explore alternative search platforms such as Reddit, YouTube, and niche communities.

Digital PR and Brand Performance:

1. Shape campaigns that boost brand authority and secure high-quality links.
2. Blend storytelling with outreach to ensure brand alignment and authenticity.

Cross-Channel Strategy:

1. Integrate organic growth with paid, content, and email marketing for unified campaigns.
2. Use multi-channel insights to guide client direction and maximize ROI.